http://www.abrief.info/?p=33648
프로젝트를 위한 프리젠테이션에서 가장 중요한 것은 시간을 갖고, 미리 계획하여야 한다는 것이다. 일반적으로 최후 두 시간의 밤샘작업이 수 주간의 작업보다 중요하다고 생각하는 잘못에 있다. 실제 마지막 두 시간은 지난 몇 개월 간의 작업에 대한 내용을 어떻게 전달할 것인가에 대한 생각을 하여야 할 시간이다. 이와 같은 견해로, 6가지 주요 단계는 완벽한 프리젠테이션을 위한 단계이다.
1. 톤. 좋은 프리젠테이션은 관객에 대한 이해를 바탕으로 하여야 한다. 기술의 상세한 내용을 필요로 하는지 혹은 유머를 필요로 하는지를 알아야 한다. 관객에 대한 이해를 바탕으로 이해를 하고 있는 부분을 최소화 하며, 중요한 부분에 대한 강조를 통하여 이해를 도와야 한다. 일반적으로 디자이너들은 감칠나는 발표를 하려하며, 기술 부문의 고객은 실질적인 내용을 원하는 경향이 있다. 일단 프리젠테이젼의 방향을 결정한 후, 이상 적 이미지와 문자의 비율을 결정하여야 한다. 개인적 스타일에 따라 보여주지 말하지 말 필요도 있다. 긴 발표가 아닌 한 문장을 그림으로 대치할 수 있다. 문자의 경우 중요한 문자를 강조하여야 한다.
2. 도구. 어떠한 종류의 발표를 통하여 청중을 이끌지를 결정하여야 한다. 그 후 사용 소프트웨어를 결정하여야 한다. Adobe InDesign은 PDF 발표를 위한 최고의 도구이다. Microsoft PowerPoint도 좋은 도구이나 유연성이 부족하다.
3. 시간. 얼마간 발표를 할 것인가에 대하여 결정하여야 한다. 각 부분을 설명하기 위하여 얼마간의 시간을 필요로 하는 것인가? 관객의 집중력을 유지할 시간 간격은 얼마인지를 알아야 한다. 유연성을 갖고 길이를 조절하여야 한다.
4. 내용. 내용에 대한 구조를 갖추어 필요에 따라 깊이 있게 설명을 할 수 있어야 한다. 자신이 무엇을 말할 것인가에 대하여 명확한 생각을 하고 있어야 한다. 자신의 작업 과정에 초점을 맞출 것인가? 혹은 결과에 맞출 것인가? 개념에 중점을 줄 것인가? 혹은 개발에 중점을 둘 것인가? 디자이너들은 자신의 작업 결과를 수 없는 반복을 통하여 만들어 낸다. 그러나 고객은 이들 다양한 대안들 모두 듣고 싶어하지 않는다. 발표 내용에 대하여, 강점을 중점적으로 강조하며, 약점을 피하여야 한다.
5. 조직화. 가장 중요한 것은 스토리 보드를 만들어야 한다. 이는 시간을 절약하게 하며, 토론의 장을 만들 수 있다. 스토리보드는 3가지로 구성된다. 서론, 본론, 그리고 요점이다. 어떠한 생각 혹은 이야기를 관객의 관심을 얻을 것인가? 이를 통하여 발표에 대한 준비를 하여야 한다. 흥미를 끌기 위하여, 주제를 다양하게 하여야 한다. 스토리 보드를 일관되게 유지하여야 한다. 관객이 자리를 뜬 후에도 무엇을 생각하게 할 것인가? 일반적 생각으로부터 세부적인 내용으로까지 제시하여야 한다. 마지만 슬라이드를 디자인하여야 한다. 전체 이야기를 통하여 생각하여야 할 것 혹은 질의 응답 등을 만들어야 한다.
6. 포맷. 관객들이 발표를 듣기 어려운 상황이 될 수 있다. 자신의 목소리, 발표자료가 제대로 보여질 수 있는지를 확인할 필요가 있다.
마지막
발표 전날 밤을 새우지 말아야 한다. 충분한 밤을 통한 휴식이 가장 중요하다.
Archinect's Guide to Presentations, Part I: The Visuals
It’s 4:30 in the morning, and you are just heading to bed after polishing your latest project. The client meeting starts in three hours and you have yet to go home, change, and come back to whip up a quick presentation. What you don’t realize in the wee hours of the day is that excellent design will get you nowhere without a compelling presentation. How do we convey our façade intention to a client who has never heard of a detailed wall section? How do we convince government officials to allow the development of air rights above a listed building? How do we demonstrate to our future employer that we are the candidate of their dreams?
Ultimately, even if the project is developed to construction standards (in our head), if it appears weak to the eyes of the reviewer, it will undoubtedly be a no-go.
The main piece of advice is, as always: take your time, and plan ahead.Stubborn as we are, we think that the last two hours we put in after midnight will make our work stand out far more than those eight weeks of process. The reality is, those two hours – and potentially the six hours before then as well – are far better spent preparing how best to convey those past two months of work to the rest of the world.
In that spirit, this piece discusses six key steps to whipping up the perfect presentation, be it for the idealistic professor or for the nightmare client. The main piece of advice is, as always: take your time, and plan ahead.
1. TONE
Who is your audience, and what are their needs?
A good presentation knows its audience. Does your presentation need to be ultra-technical, or can you afford the odd bit of humor? A good rule of thumb is to judge by technical propensity, or how much granularity your audience wants to see. Understanding industry An audience will rarely process the entire content of a text-heavy presentation, and therefore calling out key points reinforces your argument and allows people to focusbackground helps as well. For instance, designers often prefer spiced-up presentations whereas technical clients might place a heavier focus on corporate templates and hard facts.
Once you have decided the general tone of your presentation, you must determine your ideal image-to-text ratio. Although this depends on your personal style, it is worth reverting to the Middle School writing technique of “show, don’t tell”. Unless you have scheduled a four-hour meeting to go through a technical specifications deck, you can almost always replace text with images and bullet points. However, if it’s essential to have a text-loaded slide, make sure to distinguish important points by changing color or font style (bold usually works best). An audience will rarely process the entire content of a text-heavy presentation, and therefore calling out key points reinforces your argument and allows people to focus on what you have to say.
2. TOOLS
This will largely depend on whether you go with slides or printed boards.
Determining what kind of presentation you want will lead from the audience – then you can assess which software tools to use. Adobe InDesign is arguably the best tool for creating slides that can be exported as a PDF slideshow. It lets you link heavy renders and vector drawings, while keeping the file size to just a few megabytes. Microsoft PowerPoint does a similar job, but doesn’t offer as much flexibility. If software is not your forte, you might want to opt for more user-friendly online options such as Prezi and Emaze.
Printing boards requires another approach, and Adobe Illustrator is the master for this. You can create separate, custom-sized art boards that export as individual PDFs, and can be arranged on the screen to see how your pin-up will look like. Ultimately, you want to navigate your pinned up presentation at ease, knowing how to move swiftly across boards to drive a point home.
3. LENGTH
Mies van der Rohe had it right – “less is more.”
Before pushing toward the deadline, you must determine how much time you have to present. How much time do you need to explain each phase? What is the attention span of your audience? Apologies to Robert Venturi, but when it comes to presentation length, more is an absolute bore. It’s essential for you to create a hierarchy of content that gives you the flexibility to choose when you can stick to an elevator pitch, and when you’ll need to dig deeper.
4. CONTENT
A word of warning: be selective.
It’s essential for you to create a hierarchy of content that gives you flexibility for when you can stick to an elevator pitch, and when you’ll need to dig deeper.Having set the tone, you must outline exactly what you want to say. Done well in advance of the deadline, deciding on precise content will both frame the presentation and streamline your work in preparation for it. Will you focus on the process, or on the outcome? Will you place a heavier emphasis on concept, or on development? Designers often go through countless iterations of a product before being satisfied with it. The client does not want to see every variation of a doorknob detail, or the incremental change in a museum’s floor-to-floor heights.
In deciding on content, make sure to include the pieces that help strengthen your case, and avoid distracting or dissuasive elements. For instance, if you want the client to focus on the atrium of the proposed museum lobby, exclude slides about the bathroom details. How does the atrium enhance the building? How have others done it? How is yours better? Answer all of these questions well before the deadline and you will begin to understand not only what you want to present, but also what deliverables you should work toward.
5. ORGANIZATION
Take a deep breath. It’s time to put it all together.
First things first: make a storyboard. This will save you time and help frame the discussion. The storyboard should have three main parts: the introduction, the juicy bits, and the key takeaway. What idea, or story, do you want to grab the audience’s attention with? Whatever you choose should set the stage for what you will elaborate on throughout the presentation. It should be brief but riveting.
To keep things interesting, you’ll need to diversify your subject enough to make it “juicy”. As you think through the storyboard, keep the end in mind. What do you want your audience to talk about after they leave? Move from general ideas to specifics in order to substantiate the ideas you introduced. Last but not least: design a final slide, something that can stay up on screen throughout the discussion or Q&A session. You want to keep it simple, and not too specific. Going full circle to where you started, having the freedom to draw upon points across your case to strengthen the conversation.
6. FORMAT
Reduce the noise.
If the audience has trouble finding the basic premise in your presentation, you’ve lost them before having started.You’re nearly there, but before starting it’s worth setting a formatting template to make your life easier further down the line. You want to reduce noise from your presentation to help it flow – think about a consistent color scheme that suits your content hierarchy (it can’t hurt to read up on color theory!). Make the presentation easy to follow by having fixed margins and guidelines for indentation. Align your content; check that your fonts are consistent throughout; and don’t over do it. For text, choose a maximum of three different types: one for headings, one for text, and one to spare—think captions, quotes, annotations. If the audience has trouble finding the basic premise in your presentation, you’ve lost them before having started.
A FINAL WORD (and an intro to Part II)
Now you have a full toolkit on how to create the best visual presentation. Thinking about the points above before getting to work will make sure everything falls into place in a compelling way. More importantly, it will prevent you from running around like a headless chicken the night before it’s due.
If there is anything more crucial than creating a polished visual deck, it’s presenting like your life depends on it (part II to the Presentation Guide will have you covered there). Hit "Save," email yourself the file in case an overnight flood does away with your hard drive, back-up your files, close your laptop and walk away. Make sure you get enough sleep, shower, and brush your teeth… the hard part is done and now is the time to shine. Look for our guide through the performance
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