rod hunt illustrates 10 ikea families + their aparments for russian campaign
all images © rod hunt
london-based artist rod hunt has drawn a huge illustration of ten different families & their apartments for the latest russian campaign for IKEA, representing the brand’s furniture solutions suited to each individual’s unique and diverse lifestyles. commissioned by instinct BBDO, the large-scale, intricately composed image has been used in a book written by russian children’s author grigory oster & as an interactive online game.
the book contains detailed stories about different quirky families and the activities they participate in as a unit — whether it be toy collecting, outdoor adventures, musical instruments, baking or even lounging around — and how each IKEA product becomes a part of their home and habitat. the illustration imagines and visualizes what types of IKEA items might grace the walls of the fictional families’ living rooms, which shelves they might use to catalog their possessions, the sofas they might sit on and the beds they might sleep on. accompanying the illustrations are photographs of the imagined scenes, depicting the real families in their fantastic and colorful homes. 
the collectors family
the collectors family photo
the zoo family
the zoo family photo
the cooking family
the cooking family photo
the couch family
the couch family photo
the darkness loving family
the darkness loving family photo
the party family
the party family photo
the scattered family
the scattered family photo
the large family photo
the large family photo
the adult children family
the adult children family photo
the art and music family
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